“It’s What Our Founders Would Have Worn” encapsulates the spirit this client was keen to portray in their new business website and product lineup.

Fabric of Dissent was a pop-up apparel company that operated during May and June, 2025 in preparation for the “No Kings” protests being held across the country.

As technology consultant, I helped the owner jumpstart her small pop-up store; developing an online storefront and web experience, collaborating with the order fulfillment partner to smooth out the purchase journey, designing and running the launch email marketing campaigns, and more.

At some point, I will post a case study about this here, including more details about the final designs, etc. Stay tuned — or reach out if you would like more information.